In the realm of personal development literature, few books have stood the test of time quite like “The Magic of Thinking Big” by David J. Schwartz. First published in 1959 and continuously in print since then, this timeless classic has inspired millions to dream bigger, act bolder, and achieve more.
Schwartz’s central premise is both simple and profound: the size of your success is determined by the size of your thinking. By challenging readers to expand their mental horizons, Schwartz provides a roadmap for personal and professional growth that remains as relevant today as it was over six decades ago.
Core Concepts
“The Magic of Thinking Big” is built on the foundational belief that our thoughts shape our reality. Schwartz presents a series of practical strategies and mindset shifts designed to help readers overcome self-imposed limitations and achieve their full potential:
- Believe in yourself and your potential for success
- Cure yourself of “excusitis” – the disease of making excuses
- Build confidence through action
- Think and dream creatively
- Make your attitudes your allies
- Turn defeat into victory
- Use goals to help you grow
- Think like a leader
By adopting these principles, Schwartz argues that readers can dramatically improve their lives, careers, and relationships, unlocking levels of success they may have previously thought impossible.
Chapter-by-Chapter Review
Chapter 1: Believe You Can Succeed and You Will
Schwartz kicks off with the fundamental principle that belief in oneself is the first step toward success. He provides practical exercises to build self-confidence and eliminate self-doubt.
Chapter 2: Cure Yourself of Excusitis, the Failure Disease
This chapter tackles the common excuses people use to justify their lack of success, offering strategies to overcome these self-imposed barriers.
Chapter 3: Build Confidence and Destroy Fear
Schwartz presents a series of actionable steps to build confidence and overcome fear, emphasizing the importance of taking action despite uncertainty.
Chapter 4: How to Think Big
This pivotal chapter outlines specific techniques for expanding your thinking, including visualizing yourself in successful scenarios and surrounding yourself with “big thinkers.”
Chapter 5: How to Think and Dream Creatively
Schwartz encourages readers to cultivate creativity, offering practical exercises to stimulate innovative thinking in both personal and professional contexts.
Chapter 6: You Are What You Think You Are
This chapter delves into the power of self-image, providing strategies to upgrade your self-concept and, consequently, your performance in life.
Chapter 7: Manage Your Environment: Go First Class
Schwartz emphasizes the importance of surrounding yourself with positive influences and creating an environment conducive to success.
Chapter 8: Make Your Attitudes Your Allies
This section focuses on cultivating positive attitudes and eliminating negative ones, showing how our mental outlook shapes our experiences and outcomes.
Chapter 9: Think Right Toward People
Schwartz explores the importance of interpersonal relationships in success, offering guidance on building strong, positive connections with others.
Chapter 10: Get the Action Habit
This chapter stresses the importance of taking initiative and developing a bias towards action to achieve your goals.
Key Strengths
- Timeless principles that remain relevant across generations
- Practical, actionable advice that readers can implement immediately
- Inspiring and motivational tone that encourages readers to aim higher
- Comprehensive approach addressing multiple aspects of personal growth
- Relatable examples and anecdotes that illustrate key concepts
Potential Drawbacks
- Some readers might find the language and examples dated due to its original publication in 1959, though the core principles are still applicable
- The emphasis on positive thinking may seem oversimplified, as the book doesn’t address deeper systemic or external barriers that might impact success
- While the advice is easy to understand, consistently applying it over the long term can be challenging, and the book doesn’t deeply explore how to maintain momentum during setbacks
Who This Book Is For
This book is an invaluable resource for:
- Individuals seeking to boost their self-confidence and overcome self-doubt
- Professionals looking to advance their careers and achieve greater success
- Entrepreneurs aiming to think more creatively and ambitiously
- Anyone feeling stuck or limited by their current mindset
Final Review
David J. Schwartz’s “The Magic of Thinking Big” inspires readers to expand their minds to unlock greater potential. Through practical tools and mindset shifts, Schwartz shows how thinking bigger can drive personal and professional success. The lasting power of these principles, though applying them demands consistent effort and a willingness to challenge old patterns.
The key challenge lies in sustaining the momentum of “big thinking” amid setbacks or doubt. Schwartz offers strategies to push through obstacles, but lasting success requires persistence. For readers who commit, the book opens doors to achievements once thought impossible.
Rating: 4.7/5
A transformative guide that empowers you to dream bigger, act bolder, and achieve more than you ever thought possible.
Alternative Books
Explore similar related books:
“Think and Grow Rich” by Napoleon Hill
A classic that explores the power of personal beliefs and desire in achieving success.
Rating: 4.7/5
“Mindset: The New Psychology of Success” by Carol S. Dweck
Explores the concept of growth mindset and its impact on achievement and success.
Rating: 4.6/5
“The Power of Positive Thinking” by Norman Vincent Peale
Offers practical techniques for overcoming negative thought patterns and cultivating a positive mindset.
Rating: 4.6/5



